They are usually young and affluent, with high disposable incomes. Purpose - The purpose of this paper is to attempt to provide a detailed profile of the jazz festival audience in terms of age, gender, degree qualifications, home ownership levels, newspaper. 50 pages, illustrated with color charts and graphs. Published by Statista Research Department , Mar 24, 2021 This statistic illustrates the rate of attendance at theatres in London in the United Kingdom from 2000 to 2019. The musical theatre magazine is for people in the industry as some articles are like "training your voice", etc. Between 2019 and 2020, however, the UK population grew by just 0.43 percent, which was the slowest rate since 2002. great majority of the theatre audience had been to the NT in the previous 12 months, this was the case for only 41 per cent of the audiences that saw Phdre in the cinema. Directly accessible data for 170 industries from 50 countries The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Published November, 2019. Richard Jordan: 10 questions Ticketmaster must answer about its buy now, pay later Broadway scheme, Richard Howle: Shutting Ticketmaster's resale sites is welcome, but theres work to do, Ticketmaster to shut down resale sites Get Me In! Attendance in the West End in 2019 was higher than on Broadway by almost one million theatregoers, it was announced today. Sara Krulwich/The New York Times. Since theatres in London and across the UK closed on the 16th March 2020, the future of the industry has been incredibly uncertain. At the end of the year, you can request an excel file of the raw response data for free. September 13, 2021 at 12:01 am ET. Global majority refers to people who are Black, African, Asian, Brown, dual-heritage, indigenous to the global south, and/or, have been racialised as 'ethnic minorities'. Our 700-plus members include theatre owners and operators, producers, presenters, and general managers in North American cities, as well as suppliers of goods . Click on the banner to find out more. Attendances of 15,315,773 (down 1.4% from 2018) Gross revenue of . The new service will auto-collect UK Theatre members sales data from over 200 auditoria across the UK through Audience Finder, generating more accurate reporting of theatre and the performing arts sales across the UK. Invest in The Stage today with a subscription starting at just 4.99, Copyright The Stage Media Company Limited 2021. The average age has stayed in the 40-45 range for two decades. The National Theatre Data Studio conduct audience research in order to robustly understand audience motivations, audience preferences and the effects of cultural activities. To increase audiences from the global majority in our theatres to 10% by April 2023. Millennials are most comfortable . As for regional theaters, figures on audience ages are hard to find. Photo: Alex Brenner, The former Caf de Paris is to reopen as cabaret venue Lo London, which will be the first permanent London venue for entertainment brand Pacha Group. Aged 16-19 - 87% Aged 20-24 - 82% Aged 25-34 - 79% Aged 35-44 - 72% Aged 45-54 - 66% Aged. Frequent moviegoers are a highly desirable audience for advertisers. NT Online Shop - buy great gifts and help the National Theatre, American Associates of the National Theatre, Click here to request a link to set a new password, Donation and Sponsorship acceptance statement, changing This cookie is used for the website live chat box to function properly. It is a theatre piece, a dream with original music, a tale that spans 43 years, two parents, a singing teacher, and a lonesome cowboy named Deets. It is the 21st most populated country in the world and has a population density of 270 people per square kilometre (700 people per square mile), with England having significantly greater density than Wales, Scotland, and Northern Ireland. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. All the latest entertainment ticketing ecosystem news from around the globe and up-to-the-minute media coverage from all the leading voices in the ticketing business industry, all in one place curated and edited by TheTicketingBusiness team at Xperiology. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. To maintain the proportion of first time bookers at 30% or above Global majority refers to people who are Black, African, Asian, Brown, dual-heritage, indigenous to the global south, and/or, have been racialised as 'ethnic minorities'. This article describes the different forms a theatre can take and the history of those forms. Take the SOLT Member demographic audit Take the UK Theatre Member demographic audit These cookies will be stored in your browser only with your consent. Who we are. Theatre Communications Group, a service organization that surveys its member theaters on many aspects of the field and annually . The average age of the Broadway theatregoer was 40.6 years old, the lowest since 2000. Older audiences tend to predominate but teenage audiences (14-20 years) rarely attend. liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date The analysis sets out that overall audience demand for theatre has been increasing since 2010, but points out that the UK Theatre/SOLT database used indicates considerable regional variations with respect to changes in attendances.3 Launched in 2013, TheTicketingBusinessNews is owned and delivered by Xperiology the UK-based events, publishing and marketing agency dedicated to sports, arts and entertainment. In March 2016, the age breakdown of Americans was: 0-18 25%; 19-25 10%; 26-34 12%; 35-54 26%; 55-64 13%; and 65+ 15%. That's one of the findings in the 22nd annual demographics report issued by the Broadway League today. SeatPlan surveyed 1,957 regular theatregoers to get a better understanding of how their relationship with theatre has changed, what performances post-lockdown could be like and if it seems feasible that theatres can survive through alternative means. You also have the option to opt-out of these cookies. By Michael Paulson. Community TheatreCommunity theatre represents the majority of theatres in the United States, including community playhouses and university and college programs. Attendance at musicals reached almost 9.3 million in 2019, compared to just 4.2 million for plays. Copyright 2022 Xperiology. Methodology Most Twitter users are between the ages of 25 and 34. Using past programmes as well as contemporary critics reports of the shows, it seeks to demonstrate the cyclical nature of . UK films at the cinema attract an older and more upmarket audience compared to all films % of audience ABC1 UK films All films 66.4% 63.3% Aged 55+ UK films All films 19.4% 13.4% % of audience aged 18-24 Comparing the three main platforms for film, cinema audiences are the youngest, followed by SVoD and television 28% 20.5 7% % This at a time of unprecedented. purchasing. Cover and sample page: . An audio drama in seven acts, 'The Magic of Ordinary Things' is a musical memoir that tells her story. It's among the four main types of and perhaps the most commonly used method. The history of community theatre offers a unique perspective . As part of our 2018-2023 business plan, weve set several aims to help us to continue to widen our audience on the South Bank, as part of a wider audience development plan to help us reach new audiences right across the UK through touring, participation activity and broadcast. The figures reveal a combined audience of over 34m and ticket revenue of nearly 1.28bn, from a total of 62,945 performances over the course of the year. Theatre 2016 conference in May. Each year brings fluctuations to the make-up of audiences due to a variety of reasons such as content, weather, the economy, and changing competition for leisure . Are you interested in testing our corporate solutions? However you may visit Cookie Settings to provide a controlled consent. 2018 UK Theatre Sales Data Analysis Overall the audience numbers reported in 2018 by UK Theatre members Income rose by 39.3 million (8.4%). The most important key figures provide you with a compact summary of the topic of "Demographics of the UK" and take you straight to the corresponding statistics. But suffice it to say, you can take some generalities about your audience based on their age. which these audiences reflect the contemporary demographics of the country. About 62 percent of the Philharmonic's audience was 55 . Other suggested reasons for the decline in theatre audience attendance were the competition between the large number of not-for-profit theatres in today's society (425 in 1997); sports; and the mass entertainments of movies, television, videotapes, digital technology, and the Internet (Eyre, 2000, McCarthy, 2001). Audience Finder ticketing data is powered by Arts Engines technology, jointly developed by Baker Richards and JCA. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Surprised? Learn the benefits. Prior to this research, audience surveys in the U.K. had take place primarily outside London, or had been limited to one or two theatres. West End theatres under threat? The Demographics of the Broadway Audience 2018-2019. Young population (0-34) in the UK in 2019, Middle-aged population (35-60) in the UK in 2019, Number of people aged over 60 in the UK in 2019, Where You Were Most Likely To Be Lonely in the Pandemic. but there's nothing about drama school below university or am- dram for youth groups so nothing that would appeal to anyone under 18. Based in Ilkeston Derbyshire DE7 touring UK, Icarus Theatre Collective has pulled its upcoming production of Romeo and Juliet after receiving online backlash, with some social media users calling it "Nazi fascism", Start a subscription today from just 4.99, 101 Outdoor Arts' Simon Chatterton: 'Working on a shoestring helped to make me inventive', Theatre cant afford not to refresh its rules of engagement, Theatre audiences slower to return to pre-pandemic levels than film. About 26% of Americans and Canadians never went to see a movie in theaters in 2017, compared to 29% in 2016, 31% in 2015, 32% in 2014, 32% in 2013, 32% in 2012, 33% in 2011, 32% in 2010, and 26% in 2006. Our annual publication The Box Office Data Report provides detailed information on attendances and audience trends for the previous year, including seasonal variations. and Seatwave, Young Vic Theatre to revive Zinnie Harris Further than the Furthest Thing, Steinbeck's Of Mice and Men leads new Birmingham Rep season, Mamma Mia! Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook and over 1Mio. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. An analysis of theatre trends in the provinces 1980-2010. By continuing to browse this site you are agreeing to our use of cookies. There are a noticeably higher proportion of people in education or with higher educational qualifications. 15- to 24-year-olds make up a larger proportion of cinema audiences than any other age group - in 2017 they made up 28% of admissions in the UK, despite being only 12% of the population. With a huge focus on gaining a young audience and then a further focus on the senior citizen audience, some theatres seem to think those forty years between 'youth' and 'senior' are barren - not worth engaging with. enquiries@soltukt.co.uk +44 (0)20 7557 6700 . This dissertation seeks to analyse the dominant (and changing) trends in theatrical productions (and other shows commissioned within theatres) over a 30 year period. UK Theatre has teamed up with The Audience Agency to provide a new sales reporting service through Audience Finder, a database of ticketed cultural engagement. What is demographic segmentation? facts. Find out more about data than referenced in the text. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Conduct experiments to test your hypothesis. your browser cookie settings, A minimum of 20% of bookers to be under 35 each year. An estimated 40% of English households attend the theatre, but just 15% see two or more shows a year, the Audience Agency said. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. The Fund has been made possible from a generous donation from Netflix. The Audience Finder Service, from The Audience Agency, is supported using public funding by the National Lottery, through Arts Council England, Creative Scotland and the Arts Council of Wales. to play largest open-air concert arena in the UK, Anna-Jane Casey to replace Mel Giedroyc in Mother Goose starring Ian McKellen, Caf de Paris to reopen as cabaret venue Lo London, Mawa co-founder: Industry must do more to support the mental health of people of colour, Creatives need more support on housing and employment report, Campaign group 'running out of options' in fight to save Dudley Hippodrome, Planned cuts at Birkbeck labelled a 'recipe for managed decline', Romeo and Juliet set in 1930s Germany pulled following backlash, Arts Council England reveals date for NPO funding announcement, London Pub Theatre Awards 2022: winners in full, Pub theatres at risk of closure in scary financial climate, bosses warn, Actor Josephine Melville dies following performance at Nottingham Playhouse, Coronavirus: Matthew Bourne productions to be broadcast on TV, 'I became a playwright in my 50s': the writers who came to theatre later in life. 31% of the audience share made BBC the leading broadcaster in the UK. You might call potential partners on the phone, share your trailer on relevant blogs, or attend a conference in your possible niche. The population of the United Kingdom was estimated at over 67.0 million in 2020. But some alarming figures were bandied about. changing Learn from our industrys leaders, discover whats happening, re-connect with friends and make new connections at, https://www.theticketingbusiness.com/2019/03/11/uk-theatre-harness-data-audience-agency/, All TheTicketingBusiness News, Events and Job Opportunities, straight to your inbox. view how does theatre engage its audience differently than television or film.docx from communicat misc at los angeles pierce college. UK Theatre members will join the Audience Finder community with more than 800 arts organisations currently contributing to the overall picture. With thanks to our supporters. Anne Torregianni, The Audience Agencys chief executive, said: We are delighted to be able to provide the ease and efficiency of data collection and analysis to UK Theatre members that will help them to focus their energies more than ever on their audiences. . Or, even better, subscribe for unlimited access and help support independent journalism from as little as 4.99. You can also geographically segment audiences into rural, urban, suburban, and edge communities (the office parks that have sprung up on the outskirts of many urban communities). Yet moviegoers aged 18 to 24 are the biggest age group buying movie tickets. Find out more. By clicking Accept, you consent to the use of ALL the cookies. your browser cookie settings. It This cookie is set by GDPR Cookie Consent plugin. This is the first time the data has been jointly released for the West End and rest of the UK, revealing the resilience of the UK's theatre industry. When possible, research that we can share with the public will be published on this page. This cookie is set by GDPR Cookie Consent plugin. All rights reserved. Since the 2010-2011 season, Hispanic/Latino attendance has grown by 61% or 430,000 admissions (from 710,000 to 1.14 million). The new service will auto-collect UK Theatre members' sales data from over 200 auditoria across the UK through Audience Finder, generating more accurate reporting of theatre and the . Survey software Leading survey software to help you turn data into decisions. In 2020, women outnumbered men in the UK by approximately 789 thousand,. 3. Respondent's postcodes are profiled using Audience Spectrum once you reach the 380 target. Young audiences are a key demographic for cinemas. Workforce Powerful insights to help you create the best employee experience. SOLT and UK Theatre have implemented annual demographic audits of their Boards, memberships, and staff. 584 Get Email Contact. Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre. The average age of a theatergoer was 40.6 years young, and the average household income was a whopping $222,120. The overall creative and cultural workforce is "more white now than in 2008-9 - up from 92 per cent to 93 per cent". This study gives an account of audience research undertaken between 1981 and 1986 at a sample of London theatres, and covering a wide range of productions, with the aim of establishing a profile of the West End theatre audience. Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services. These cookies track visitors across websites and collect information to provide customized ads. Please note that given the current Coronavirus pandemic, our main focus at present is on lobbying government, supporting the sector and its workforce in difficult times, and communicating our work with our members, so most of our news will . A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. The insight gained through Audience Finder will help UK Theatre further demonstrate the vital importance of theatre and the performing arts to the national economy and cultural life in the UK and we are excited to see the results.. Poll: Would you use a 'mortgage-style' payment plan to spread the cost of your theatre tickets? This cookie is set by GDPR Cookie Consent plugin. Audience Finder is growing! The appetite for theatre among young people is striking. Invest in The Stage today with a subscription starting at just 4.99, Copyright The Stage Media Company Limited 2021. Customer Experience Experiences change the world. A Segmentation of Welsh Regional Rugby Supporters Alison Kidd and Peter Williams The Prospectory February 2004 We suggest that there are 4 types of supporter at Welsh Regional matches and their proportions vary from match to match:- Hard Core Supporters Habitual Supporters Big Match Traditionalists Occasional Theatre Goers. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. Approximately of a typical cinema audience are frequent cinemagoers, who go to the movies on average at least once every 4 weeks. Cassie Chadderton, head of UK Theatre, said: This exciting new partnership between UK Theatre and the Audience Agency will enable us to report with increased accuracy on the contribution of theatre and the performing arts to the UKs creative industries. But as long as the top-down structures at management and board level . The cookie is used to store the user consent for the cookies in the category "Analytics". looks like cookies are disabled in your browser. We believe that theatre is for everyone, and so we aim to share our work as widely as possible, attract diverse audiences, and to keep a significant portion of our tickets at an accessible price. Our study looked at results from more than 45,000 tickets across 6,500 . A record 2.1 million admissions were made by children and teens. 3.8 Audience geographics We all understand geographically defined political jurisdictions such as cities, provinces, and territories. Clicking on the following button will update the content below. Statista assumes no TV statistics UK reveal that people from nearly 26.8 million households own a TV, as opposed to 1.35 million UK households without television. Or, even better, subscribe for unlimited access and help support independent journalism from as little as 4.99. Of those who do see movies, only 12% go 12 or more times each year, 53% see up to 11 movies and 11% go infrequently, about one movie each year. 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Advertising specialist Tom Duncan explains: A target audience is "a group that has significant potential to respond positively to a brand message." Your target audience may or may not be the end users of your product, but they are the people you plan to direct your marketing to. To continue reading this article you must be logged in. The findings of the survey include: 92% of respondents rated their overall enjoyment of their theatre visit positively (61% 'Very Good' 31% 'Fairly Good'), 80% said the same about the value for money of theatre tickets (48% 'Very Good' and 32% 'Fairly Good'). In the following 4 chapters, you will quickly find the 34 most important statistics relating to "Demographics of the UK". 38% of U.S. adults currently feel OK checking out a theater performance, down 10 percentage points from a July 4 high of 48%. We also use third-party cookies that help us analyze and understand how you use this website. !-- TradeDoubler site verification 3249067 --> > . There is little research regarding the socio-demographic determinants of demand in film economics (Cuadrado and Frasquet 1999), where demand is usually explained by the characteristics of the . Sixty-six percent of the audiences were female. 18. Register or login to unlock 3 free articles every month. These cookies ensure basic functionalities and security features of the website, anonymously. Population of the UK 1953-2020, by gender, Number of live births in the UK 1887-2020, Average age of mothers in the UK 1938-2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q2 2022, Population of the UK 1990-2020, by generation, Population growth in the UK in 2020, by region, Median age of the population of the UK 2001-2020, Median age of the population of the UK 2020, by region, Population density in the UK in 2020, by region, General fertility rate in the UK 1971-2020, Number of stillbirths in the UK 1961-2020, Life expectancy in the UK 1980-2020, by gender, Annual change in life expectancy at birth in the UK 1981-2019, Infant mortality rate in the UK 1900-2020, Number of infant deaths in the UK 1900-2020, Weekly number of excess deaths in England and Wales 2020-2022, Population of Scotland 2020, by council area, Population of Wales 2020, by unitary authority, Population of Northern Ireland 2020, by local district. Worldwide, 38.5% of Twitter users are 25-34, making it the largest age group using the app. We use cookies so we can provide you with the best online experience. The analysis is based on extensive survey data gleaned from audience questionnaires distributed throughout the 2018-2019 Broadway season in New York City highlighting both audience demographics and their ticket purchasing habits. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. Order a copy of this report. The arts are waking up to the need for greater diversity in terms of race, disability, gender and socio-economic background. The demographic characteristics for specialist cinema audiences differ in important respects from commercial cinemas audiences. The following are examples of age demographics. We encourage all SOLT and UK Theatre Members to take the audits, so we can get a full and accurate picture of our memberships. Information supplied to Society of London Theatre in July 2022. In the UK, to promote . The Broadway League's annual demographics report, The Demographics of the Broadway Audience 2016 2017, compares current Broadway habits in . UK Theatre has teamed up with The Audience Agency to provide a new sales reporting service through Audience Finder, a database of ticketed cultural engagement. In an encouraging sign for a booming but ever-fretful industry, the Broadway League . To maintain the proportion of first time bookers at 30% or above, 11% of our audience were from the global majority, 30% of bookers were buying tickets for the first time. Twitter age demographics 11. Or choose from the following popular destinations. The cookie is used to store the user consent for the cookies in the category "Other. Matthew Bourne shows including Romeo and Juliet, Swan Lake and The Car Man will be screened on Sky Arts as part of a digital programme from his company New Adventures. We have a suite of tools and services to help you manage and understand your data. Click on the banner to find out more. About 62 percent of the Philharmonic's audience was 55 and older. Sondheim Theatre in Theatreland. This text provides general information. This website uses cookies to improve your experience while you navigate through the website. Which audiences are most likely to attend (percentage of the age group indicating they attend theatre)? This 4-way segmentation is based on a The smallest age group is 13-17 (6.6%), which is probably for the best. Oct. 19, 2018. This cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality. This is an essential cookie for the website live chat box to function properly. It does not store any personal data. Jon Morgan, director of the Theatres Trust, noted that while only 11% of employees across all industries were still making use of the government's furlough scheme in September, 51% of those were. UK Theatre's 2018 Figures Although some recent break-out hits, such as Hamilton and Slave Play, have attempted to diversify both Broadway plays and their audiences, the Broadway League's latest demographic report reveals that among New Yorkers who attended a Broadway performance, 67 percent were white even though whites comprise 44 percent of the city's total . In 2019 around 15 million. All important statistics are prepared by our experts available for direct download as PPT & PDF! The data added that theatre came lowest on the list of cultural. To increase audiences from the global majorityin our theatres to 10% by April 2023. A cursory glance as some marketing strategies could easily make you think that you are not the target audience for some theatres. Share of adult population going to. Although the term "community theatre" has disparate meanings the term can be applied generally to theatreswhether professional or notthat draw from their communities. The top 20 longest-running productions in West End history . . The vast majority of the cumulative increased income (35.0 million) was achieved by Principally presenting theatres with a capacity of over 1,000 (89% of overall growth in income). This site uses cookies. So, if you're trying to increase brand awareness in this age group, Twitter is a great fit. To continue reading this article you must be logged in. We are happy to help. to play largest open-air concert arena in the UK, Anna-Jane Casey to replace Mel Giedroyc in Mother Goose starring Ian McKellen, Caf de Paris to reopen as cabaret venue Lo London, Mawa co-founder: Industry must do more to support the mental health of people of colour, Creatives need more support on housing and employment report, Campaign group 'running out of options' in fight to save Dudley Hippodrome, Planned cuts at Birkbeck labelled a 'recipe for managed decline', Romeo and Juliet set in 1930s Germany pulled following backlash, Arts Council England reveals date for NPO funding announcement, London Pub Theatre Awards 2022: winners in full, Pub theatres at risk of closure in scary financial climate, bosses warn, Actor Josephine Melville dies following performance at Nottingham Playhouse, Coronavirus: Matthew Bourne productions to be broadcast on TV, 'I became a playwright in my 50s': the writers who came to theatre later in life.