Timely delivery of goods and services The Balanced Scorecard (BSC) is the right tool to achieve this, as it translates a firm''s strategic objectives and competitive demands into a coherent set of performance measures (Kaplan & Norton, 1993a). Balanced Scorecard Analysis, case solution, Balanced Scorecard Solution. The Balanced Scorecard (BSC) is the right tool to achieve this, as it translates a firm''s strategic objectives and competitive demands into a coherent set of performance measures (Kaplan & Norton, 1993a). 49-61. Learning is fundamental to its design, implementation and use. AbeBooks.com: Development of a Draft Balanced Scorecard for Zara (9783668002135) by Mertens, Marvin and a great selection of similar New, Used and Collectible Books available now at great prices. Balanced Scorecard: Pengertian, Konsep, Perspektif dan Contohnya. . These 4 areas are financial, customer, internal business process & learning and growing. Other political actors with a potential interest in Zaras performance are local trade unions and organisations in charge of consumer protection. Existing customer business development Read "Development of a Draft Balanced Scorecard for Zara" by Marvin Mertens available from Rakuten Kobo. B. The process starts in the factories that constantly create grey goods, which then, as soon a new design is about to be launched, are sent to the finishing shops and turned into products ready to be shipped all over the world. Course Intro. Kotler & Armstrong (2017) "Principles of Marketing Management Management", Published by Pearson Publications. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. That is achieved by maintaining a strict control over their supply chain, and manages to fit the entire production process into a 10-to-15-day time frame. 1.39%. EMBA PRO immersive learning methodology from case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Strategy & Execution field. How Supply Chain Management impacts on Business Performance? Balanced Scorecard Analysis, case solution, Balanced Scorecard Solution. Product development cycle It can be feedback, information, raw data, and operations management. A BSC was developed providing the detailed measures for performance evaluation comprising five key elements: learning and growth, clients, internal business processes, financials, and audit . Data collection challenges apart from digitally native companies, traditional organizations still faces lots of problem in collecting and organizing data. 4.2.4 Innovation and learning perspective, 5. 2015 Online Fashion Retailing, Retail Banking, and . Information availability relative to need. Stakeholders are individuals, groups, and organisations with the power to influence the delivery of an organisations strategy and thus the organisations performance and/or a significant interest in an organisations strategy and thus the organisations performance (Wisniewski, 2001; Ackermann & Eden, 2011). A Balanced Scorecard (BSC) can be used to measure performance by analyzing the 4 key perspective areas. 4.2.1 Financial perspective A balanced scorecard is used to help in the strategic management of organizations. Some of the Customer Perspective metrics that can be used in Balanced Scorecard approach are - Balanced Scorecard analysis of Zara's Extraordinarily is a comprehensive effort to integrate and align strategy and operations. Having started as a small fashion store in A Corua, Zara is now the flagship brand of Inditex, the biggest fashion retailer in the world. Balanced Scorecard Analysis & Solution, Mercadona Balanced Scorecard Analysis & Solution, AmazonFresh: Rekindling the Online Grocery Market Balanced Scorecard Analysis & Solution, Store24 (A): Managing Employee Retention Balanced Scorecard Analysis & Solution, iPremier (A): Denial of Service Attack (Graphic Novel Version) Balanced Scorecard Analysis & Solution, IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A) Balanced Scorecard Analysis & Solution, Alexander Bandelli (A) Balanced Scorecard Analysis & Solution, Grosvenor Park Balanced Scorecard Analysis & Solution, A Student's Dilemma: Rent or Buy? To achieve these goals, the company can focus on satisfying customers and stakeholders . What's included in this Balanced Scorecard strategy template? Thirteen years later, Tobias Buck of The Financial Times called the Spanish fashion brand ''one of the most striking corporate success stories of recent years'' (Buck, 2014). WE ARE A FAMILY OF BRANDS THAT CELEBRATE STYLE, SELF-EXPRESSION AND THE POWER OF FASHION TO MAKE A CHANGE. Companies generally fail at implementing a strategy or managing operations because they lack an overarching management system to integrate and align these vital processes. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. The BSC is defined as a way to integrate strategy and action, through a communication process, including objectives, goals, initiatives and indicators, both financial and non-financial (Kaplan and Norton, 1996). So how does Zara do it? Lovina Villas: Can Eco-standards and Certification Create Competitive Advantage for a Luxury Resort? With this approach, the employees know where they fit in and how productive their efforts are in the larger scheme of business. EMBA PRO immersive learning methodology from case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Technology & Operations field. Moreover, the implications of this interest on the draft BSC to be developed shall be identified. 1. Posted in Articles, Organisational performance. Break-even time realized. Zaras popularity even allows the firm, unlike rivals, to spend almost nothing on advertising (Loeb, 2013). - How do customers perceive Zara Inditex? This group comprises all Zara employees responsible for producing garments and transporting them to stores. This perspec- tive aims at the employee's abilities and attitudes, the "learning" capacity of the organization. V rmci sv praxe ve firmch pochopily omezenou schopnost pouhch finannch ukazatel pro stanoven, men a kontrolu spnosti realizace . Inventory management and centralized logistics are also an important part of Zaras unique supply chain system. Metodu definovali Robert S. Kaplan a David P. Norton. Having said that, numerous attempts have been made by competitors to copy Zara''s successful business model and thereby eliminate the firm''s competitive advantage. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) Balanced Scorecard Analysis & Solution, Uncle Betty's: Toronto's Most Innovative Chef-quality Diner Balanced Scorecard Analysis & Solution, Darden Restaurants: Serving Up the Future Balanced Scorecard Analysis & Solution, Sustaining Customer Centricity at Chateauform', Supplement Balanced Scorecard Analysis & Solution, Signalling Costs Balanced Scorecard Analysis & Solution. Kaplan and Norton approach to organization performance is What you measure is what you get. In particular, the BSC complements financial performance measures, usually reflecting past performance, with operational measures in the areas of customer satisfaction, internal processes, and a firm''s innovation and improvement activities, all of which can be said to be drivers of future performance (Kaplan & Norton, 1992). The Balanced Scorecard is notable for its deviation from using just short-term financial measures to predict performance; its four perspectives give leaders a balanced, big-picture view of all the elements that impact success. First off, it concentrated on speed. The BSC comprises measures from financial, customer, internal processes and learning and growth perspectives. ***It is a broad analysis and not all factors are relevant to the company specific. At EMBA PRO, we believe that Balanced Scorecard approach is highly efficient strategic tool to formulate a cohesive strategy. 5.1 Likely practical issues According to by Robert S. Kaplan and David P. Norton , 85 percent of executive teams spent less than one hour per month discussing strategy, with 50 percent reporting that they spent virtually no time on strategy discussions. (1995) "Looking Inside for Competitive Advantage". There is also room to add budget information for your projects. Make sure you have top level sponsorship - or forever be an operational detail. New ideas (per employee, implemented) Seminar paper from the year 2015 in the subject Business economics - Miscellaneous, grade: 80.00/100.00, University of S. The balanced scorecard analyzes a business performance using four main aspects that combine skills, growth, internal operations, financial reports, and other features which improve the company's bottom line. Buy Development of a Draft Balanced Scorecard for Zara by Marvin Mertens online at Alibris. New ideas (per employee, implemented) For the map, please refer to figure 3. School), course: Performance Measurement & Management, language: English, abstract: In 2001, CNN euphorically described Zara as "a Spanish success story" (CNN, 2001). Zaras most important competitors are other retailers associated with the fast fashion industry including Benetton, Mango, Gap, and, most notably, H&M (Caro & Martnez-de-Albniz, 2014). Because Zara continuously introduces new designs, shoppers have a reason to visit the companys stores frequently without Zara spending heavily on advertising. 1. 4.2 Explanation and justification of KPIs The power/interest level of each stakeholder as given in table 2 may now be visualised using a stakeholder grid (see figure 2). When used in the Balanced Scorecard framework, these key . Against this background, and on the basis of an extensive literature review, the following stakeholders may be identified for Zara: Zaras target customers are young, value-conscious, and extremely sensitive to the latest fashion trends (Doran, 2014). Figure 2 clearly shows those stakeholders (enclosed by the dashed red circle) whose importance definitely needs to be reflected in the draft BSC: customers (1), Inditex (2), Zara employees at HQ (7), Zara employees in stores (9), and competitors (12). Translate strategy into tangible results to be measured and monitored. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. Of course, the different Factors to study, vary from one Business to another. - Are we innovative and ready for the future? Frontline employees assist their superiors in collecting the feedback. - Which internal processes can add value? At EMBA PRO, we believe that Balanced Scorecard approach is highly efficient strategic tool to formulate a cohesive strategy. Zara has managed to implement a cross-functional operations strategy, along with its vertically-integrated supply chain that enables mass production under push control, leading to lower markdowns, higher profitability and value creation for shareholders in the short and long term. As a result, this extends to Zara customers, who know exactly when to visit their stores for brand-new merchandise. Poorly defined metrics metrics are either too broad or too narrow. Based on the above discussion, the nature of each stakeholders interest in Zaras performance shall be described briefly. In light of these developments, it is essential for Zara to measure its performance timely and carefully, and identify ways in which the firm''s future performance, against the background of its business model, may be improved. In todays market place a companys ability to sustain competitive advantage is highly dependent upon Zara's Extraordinarily's ability to innovate and stay ahead of the curve vis a vis to its competitors. A balanced scorecard can help your organization both articulate and act upon your vision and strategy. Pankaj Ghemawat, Jose Luis Nueno (2018), "ZARA: Fast Fashion Harvard Business Review Case Study. The success of ZARA relies on its quicker response strategy that allows it to reduce lead time and, therefore, increases its responsiveness significantly. Claims and complaints handling The balanced scorecard includes financial measures that tell the results of actions already taken. The Balanced Scorecard is the process of organizations creating a set of internal metrics that will help them to assess their business performance in 4 key areas. Business, government, and nonprofit organizations worldwide use the balanced scorecard system to: Break down intangible strategic vision into specific, actionable steps Get everyone focused on strategy Over the past years Zara has perfected their " Fast Fashion " model, meaning that even though the average fashion retailers take 6 months to produce garments, Zara manages to do it in 3 weeks. Translating Strategy Into Goals and Metrics. The components of a balanced scorecard The learning and growth perspective = the change guiding" - regards the methods for achieving the strategic objectives. Secondly people lower down in the organization are more likely to be measured by the non-financial metrics so Balance Scorecard approach provides a good framework to not only include their efforts in overall strategy but also to communicate to them how their efforts is contributing to the overall strategy and success of Zara Inditex. Artinya, balanced scorecard memiliki peran penting dalam mengembangkan usaha atau bisnis ke depannya. However, since Zaras business model is characterised by an uncommonly high level of vertical integration, several functions that are often outsourced to third parties, e.g. The balanced scorecard is anchored on four perspectives, which include financial, business process, customer, and organizational capacity. The development process of the Balanced Scorecard in a company involves several steps, which we have summarized here: Establish a clear vision of the future Define the strategic objectives Determine the critical success factors Choose indicators to measure and monitor performance Set goals, action plans, and initiatives Customer profitability and customer life time value In 2012, Inditex overtook the international retail bank Santander and the telecommunications company Telefnica to become Spains biggest publicly listed company as measured by market capitalisation (Butler, 2012). Kaplan and Norton approach to organization performance is What you measure is what you get. The success of the balanced scorecard approach lies in understanding the concept clearly and identifying the right parameters, objectives and action plans that suit your business. Kaplan & Norton (1993a) specify this by saying that it is an organisations strategic objectives (SOs) and competitive demands that should form the basis of the coherent set of performance measures incorporated in a BSC. Some of the Human Resources metrics that can be used in Balanced Scorecard approach are - Theoretically there are no great disadvantages of Balance Scorecard approach but in practices managers face a number of hurdles such as A balanced scorecard (BSC) is a visual tool used to measure the effectiveness of an activity against the strategic plans of a company. Sticking to a fast-paced predictable rhythm thats based around order fulfillment for their stores, everyone involved, from design to retail, knows the process and knows how their actions contribute to the outcome. The major fashion brands have taken in the fact that in order to keep their competitive advantage, in an environment where there are new competitors at every corner, the importance of recognizing what a consumer wants and responding quickly, is crucial. ZARA: Company Profile 01 WINTER Zara . At the end of the financial year 2014 (FY2014), Zara accounted for 28.77% of Inditexs stores, 62.14% of the groups selling area, 64% of its net sales, and 66% of its EBIT2. Copyright 2022 Apple Inc. All rights reserved. The speed at which raw materials are turned into clothing allows the company to ship more often and in small batches, limiting the distribution for every shop to the bare necessity. Employee satisfaction and retention, or the opposite (turnover rate) Lastly, a superior price-performance ratio (SO 5) has a positive impact on revenue growth. What is required to improve the brand equity or market performance in terms of marketing, sales, distribution, and pricing strategy. For the results, refer to table 1. Concerning SO 7, not adhering to CSR standards may generate negative publicity and thus discourage customers from purchasing Zara products. Building and Implementing the Balanced Scorecard (the 9-step framework) There are literally thousands of Balanced Scorecard toolkits and building methodologies, but the 9-step framework designed by Howard Rohm of the Balanced Scorecard Institute, a Strategy Management Group, (US, Washington), was found to be the most relevant, practical and . The balanced scorecard (BSC) is a strategic planning and management system. Further, this stakeholder group comprises franchise partners who ran 10.87% of Zara stores worldwide in FY2014 (Inditex, 2015). That is why it is widely used in Management. store managers and frontline personnel, play a critical role in the context of Zaras business model. Other major followers and imitators include Uniqlo and H&M (Girotra & Netessine, 2012). Data collection challenges apart from digitally native companies, traditional organizations still faces lots of problem in collecting and organizing data. Balanced Scorecard er et styringsvrktj, som viser om der er sammenhng imellem virksomhedens ord og virksomhedens handling. the balanced scorecard is an integrated approach to assesses performance of business strategy and how changes can be made in the areas such as - financial objectives and goals, customer preferences and choice architecture, operations management and supply chain bottleneck resolutions, and organizations learning ability and capacity building 1. eBook. 2. This indicates the effect negative publicity may have on the attitude of Zaras customers and, consequently, on the companys sales. The Balance Scorecard of each company varies based on the nature, size of the firm and industry it operates in. The Balanced Scorecard is a management system that clarifies the strategy and vision of an organization, translating them into action that can be tracked. Strategic redundancy in job skills (job-coverage ratio) A number of times they often clash with the chain of command in the organization. To evaluate the importance of each stakeholder group and thus to decide whose interests need to be taken into account when designing the draft BSC, the power and interest levels of all stakeholders shall be assessed briefly. Make sure you are actually improving how decisions are made and implemented. In this report, a draft BSC for Zara shall be developed. Since their introduction, BSCs have been adapted for a variety of industries, including to healthcare settings. If you are interested in advertising with Performance Magazine, leave your address below or contact us at: marketing@smartkpis.com. Apart from these, the draft BSC should address the concerns of NGOs and other political actors (10), as they may theoretically influence customers both directly (indicated by the black arrow from concept 10 to concept 1) and indirectly through the media (indicated by the dashed black arrows from concept 10 to concept 11 and from concept 11 to concept 1) by expressing their positive or negative attitude towards Zaras performance with respect to CSR-related aspects. It enables entities to discover their shortcomings and come up with strategies to overcome them. The biggest advantage of Balance Scorecard approach for ZARA: Fast Fashion is that it provides senior executives and leaders with a framework that they can use to develop a holistic strategy rather than just optimizing just one part of the business. At Zaras HQ, designers work alongside market specialists, as well as procurement and production planners in cross-functional teams. Handling service calls. 3.1 Introduction of strategy map From the lesson. Balanced Scorecard approach focuses on comprehensive metrics rather than only local optimization in various spheres such as financials, operations, internal processes, and customers needs. BSC Balanced Scorecard . To provide a basis, or standard, for allocating organizational resources 3. Concepto de Balanced ScoreCard BSC- Una herramienta de gestin que traduce la estrategia de la empresa en un conjunto coherente de . Bain does a study each year of the most popular management tools and the Scorecard remains on that list to this day. Accounting for their key role, Zara pays store managers an above-average salary and up to 100% of their salary in bonuses if they hit sales targets (Ruddick, 2014). Having started as a small fashion store in A Corua, Zara is now the flagship brand of Inditex, the biggest fashion retailer in the world. Balanced Scorecard is a resource focused strategic analysis tool. Kumar and Linguri (2006: 84) describe them as trendy city youngsters. According to by Robert S. Kaplan and David P. Norton , 85 percent of executive teams spent less than one hour per month discussing strategy, with 50 percent reporting that they spent virtually no time on strategy discussions. As mentioned above, the percentage of products Zara manufactures in-house is very high compared to rivals. 5.2 Potential ways to overcome practical issues, Figure 1: Process of developing a draft BSC for Zara, Table 1: Stakeholder interests and BSC implications, Table 2: Assessment of stakeholders' power and interest. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about . # using dplyr to add a new variable while preserving existing data library(dplyr) # here we are assuming we found the appropriate rho value for the y attribute using # the same process as mentioned above psc % mutate(x_savf_score = savf_score(x_attribute, 1, 5, .653), y_savf_score = savf_score(y_attribute, 1, 10, .70)) psc ## # a tibble: 200 x 5 Lack of review structure often Balance Scorecards are made by consultant and lacks a clear organization wide review structure. B. As a result of Zaras rather uncommon approach to managing its supply chain, the firms cost in some areas of its business are substantially higher than those of competitors. The purpose of this article is to establish a framework with its related measures for the development of a balanced scorecard (BSC) for auditing firms. Balanced Scorecard approach focuses on comprehensive metrics rather than only local optimization in various spheres such as financials, operations, internal processes, and customers needs. Do the firm require to make either small tweaks or big changes in the internal processes to build of maintain sustainable competitive advantage. Zaras store managers and shop assistants thus close the communication loop between shoppers and Zaras HQ (Ferdows et al., 2004) and therefore contribute hugely to Zara being able to first understand what customers like and then design and produce it (Buck, 2014). How to create a balanced scorecard Launch Canva - Open Canva and search for "Balanced Scorecard" to start your design project. Theoretically there are no great disadvantages of Balance Scorecard approach but in practices managers face a number of hurdles such as Moreover, Spain is still by far the most important market for Inditex and Zara, accounting for 19% of the groups total sales in FY2014 (Inditex, 2015). The basic idea of the Balanced Scorecard (BSC) is to focus the organisation on performance measures and implementing the current strategy. These teams are in charge of creating new designs, assessing their market potential including possible price points, and allocating resources. Your company's mission goes in the center of the strategy map, with all strategies ultimately helping to fulfill that vision. The Balanced Scorecard translates Mission and Vision Statements into a comprehensive set of objectives and performance measures that can be quantified and appraised. Leaders at Zara Inditex can use Balanced Scorecard strategic tool to build sustainable competitive advantage by better understanding the relationship among - financial resources, internal processes, customer preferences, and operations management in Zara Inditexs overall strategy. A Balanced Scorecard defines an organization's performance and measures whether management is achieving desired results. Some of the Human Resources metrics that can be used in Balanced Scorecard approach are - While this relationship is rather obvious, it is important to use an aggregated measure accounting for differences in pricing and, consequently, potential variations in quality levels. 2015 Strategic Analysis of Zara. Despite these impressive facts, Zaras success is by no means cast in stone. Also, Zara buys more than 50% of its fabric undyed to be able to react quickly to in-season colour changes, which makes external suppliers more interchangeable (Ferdows et al., 2004). The balanced scorecard allows managers to look at the business from four different perspectives. Over the past years Zara has perfected their Fast Fashion model, meaning that even though the average fashion retailers take 6 months to produce garments, Zara manages to do it in 3 weeks. Setelah Anda menyiapkan template blanaced scorecard, Anda dapat mulai mengisi bagian yang kosong. Balanced Scorecard Analysis & Solution, DamaA? The Balance Scorecard of each company varies based on the nature, size of the firm and industry it operates in. That is achieved by maintaining a strict control over their supply chain, and manages to fit the entire production process into a 10-to-15-day time frame. Barney, J. Some users, including executives, really wanted a tabular, scorecard style of KPIs. But whats the secret behind Zaras meteoric ascension on the retail market? These measures typically include the following categories of performance: This balanced scorecard template offers a professional, easy-to-read layout in Microsoft Excel (you can hover over each cell for instructions). Business & Money Buy now with 1-Click Deliver to your Kindle or other device Development of a Draft Balanced Scorecard for Zara Kindle Edition by Marvin Mertens (Author) Format: Kindle Edition Kindle $17.09 Read with Our Free App Paperback $24.50 2 New from $24.30 The Fast Fashion system that Zara uses is heavily dependent on a constant exchange of information throughout every part of the supply chain. The context of the firm and industry it operates in '' s success is no. Shortcomings and come up with strategies to overcome them likewise incorporates the announcing recurrence alongside. 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